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Monthly Archives: October 2012

Mykiss
The sun reflected in the eye of Mykiss is a truth, neither rising nor setting; neither for you nor I…it is a truth whose unfolding is barred not by the delicate transparent membrane of its’ eye…it is there to see, but understanding it is to already have passed the limen between what is and what is not…

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Had Andrew, a real estate agent with Judy Marsales, at the studio for some promotional shots. We established that not all the photos would be vetted by his office, but might serve his own professional website. Having bought and sold four homes over the last ten years, and not having had a positive experience with all realtors (used car and vacuum salesmen as far as I can tell) I felt that striving for a more “open” persona would serve him best. A simply lit clean headshot (dispensing with the typical portrait lighting package) provides for an un-remediated directness that, seems to me, would be received well by prospective clients. I asked for a black (or darker) jacket and a crisp white shirt sans tie. Just enough…classic…

 

I wanted to communicate that the process need not seem so fraught, opaque, and confusing, and, furthermore, that Andrew could be trusted to walk them through the process…piece by piece building the offer or the listing…helping you get those damned ducks in a row…