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Had Andrew, a real estate agent with Judy Marsales, at the studio for some promotional shots. We established that not all the photos would be vetted by his office, but might serve his own professional website. Having bought and sold four homes over the last ten years, and not having had a positive experience with all realtors (used car and vacuum salesmen as far as I can tell) I felt that striving for a more “open” persona would serve him best. A simply lit clean headshot (dispensing with the typical portrait lighting package) provides for an un-remediated directness that, seems to me, would be received well by prospective clients. I asked for a black (or darker) jacket and a crisp white shirt sans tie. Just enough…classic…


I wanted to communicate that the process need not seem so fraught, opaque, and confusing, and, furthermore, that Andrew could be trusted to walk them through the process…piece by piece building the offer or the listing…helping you get those damned ducks in a row…


One Comment

  1. Very Gothic Style…

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